What we do

SCOTLAND: The Big Picture is a team of media professionals – photographers, filmmakers, writers and designers – committed to creating media that inspires change. Under the umbrella of The Wild Media Foundation, a Social Enterprise that has hosted major communications projects such as Tooth & Claw, Highland Tiger, Wild Wonders of Europe and 2020VISION, we produce high-impact communications to inform and inspire. Fusing ecological science with visual storytelling, our aim is to ignite fresh thinking around the benefits of a wilder Scotland. 


We produce a range of communications outputs ourselves and also on behalf of other organisations, through our media services. Our work covers many different subjects but our primary focus is on the following:

Native woodland

Less than 2% of Scotland’s land area is presently under native woodland and these fragments of forest are isolated and in many cases, dying. Trees, shrubs and diverse plant life enrich a landscape. They are a food source for birds and mammals, improve soil quality, absorb water and help regulate our climate.

The Big Picture vision: The ecological and social benefits of an expanded wild forest network, connected by wildlife corridors, are better understood and many more land managers are active in forest restoration.

Natural processes

Almost all of Scotland’s land and sea has become degraded and its ability to sustain life in the longer term is diminished. When natural processes are allowed to shape a landscape, when nature is allowed to do its own thing, that landscape will evolve to support a greater diversity of wildlife as well as broader benefits for local people.

The Big Picture vision: Improved understanding of the role of natural processes and habitat connectivity in functioning living systems, including the beneficial effects of restoring key species such as beavers and apex predators.

Nature-based enterprise

Many communities across Scotland - especially those in remote areas - face an uncertain future. Revitalising local communities in ways that integrate the economic and social needs of people with the long-term restoration of species and habitats is a key component of a wilder Scotland.

The Big Picture vision: Vibrant communities thriving on the back of a nature-based economy, which takes account of long-term ecological principles in everyday decision-making.


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